Why Enterprises are Switching to Webflow

In the dynamic world of online marketing, the importance of a powerful, user-friendly website cannot be overstated. Your business needs a platform that isn't just visually appealing, but also easy to manage and adaptive to your evolving needs. Among the dozen options available, one platform that stands out is Webflow.

Webflow has emerged as a game-changer in the website development landscape. With its unique blend of flexibility, simplicity, and power, it is increasingly becoming the go-to choice for businesses, small and large.

From start-ups to multinational corporations, more and more enterprises are moving away from wordpress and traditional custom coded websites to Webflow. And this trend isn't just a fad but a strategic choice made for very compelling reasons.

In this article, we aim to shed some light on why Webflow could be the perfect solution for your marketing websites, and how it compares to alternatives such as WordPress.

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Quick and Easy Iterations

With Webflow, speedy and efficient iterations are no longer a dream, but a reality. You can now bid farewell to the long, tedious process of coding, testing and fixing.

Webflow's design-first approach allows you to visualise changes in real-time, providing a seamless experience of design and development in one platform.

• No more waiting weeks for a code update - With Webflow, changes can be implemented and seen immediately, saving you or your developers precious time.
• Design and code in harmony - Webflow's visual design interface syncs with the underlying code. Every design change you make automatically translates into clean, semantic code.
• Stay ahead of the competition - The ability to iterate quickly allows your business to evolve at the speed and stay ahead of your competitors.

In an ever-changing digital landscape, it's crucial to adapt swiftly. Webflow makes this possible, empowering your business to keep pace with the digital world.

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Advanced SEO Capabilities

In the digital age, a strong online presence is non-negotiable. At the heart of it all lies Search Engine Optimisation (SEO). Webflow understands this need and provides advanced SEO capabilities to help your business stand out.

Webflow has built-in SEO optimisation features to empower your marketing strategies. With its intuitive interface, you can effortlessly optimise your website's metadata, alt tags, and other SEO essentials without any plugins like you would need in Wordpress. This ensures that your website not only looks good but also ranks well on search engines.

• SEO-friendly URLs: Webflow automatically generates clean, SEO-friendly URLs for your pages, products, blog posts, and categories. You can also customise them to your liking.‍
• Meta Title and Description: Webflow allows you to easily add meta titles and descriptions to your pages. These are crucial factors for click-through rates.‍
• Image Alt Text: Easily add alt text to your images, improving accessibility and boosting your SEO.

Moreover, Webflow’s built-in XML sitemap generation and robots.txt control give you full command over your site's interaction with crawl bots.

With Webflow, you are not just creating a website; you are building a strong, SEO-driven online presence. This, in turn, drives more traffic, leads, and conversions, contributing to your business's overall growth.

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Seamless Global Expansion with Localisation

For enterprises, the challenge of global operations isn't just about visibility—it's about relevance. Traditional platforms require extensive coding and third-party services for localisation, often leading to fragmented user experiences. Webflow's localisation feature changes this dynamic. By enabling in-house teams to customise content and design for different markets directly within the platform, Webflow ensures brand consistency and local relevance, all without a line of code. This not only reduces dependency on external services and technical personnel but also slashes the time to market, a competitive edge for any global enterprise.

Design Freedom with Webflow

If you're looking for a platform that provides unparalleled design freedom for your marketing website, Webflow may just be your best bet. Unlike many other alternatives, Webflow's design limitations are pretty much non-existent, offering a limitless canvas for your creativity.

While platforms like WordPress can be restrictive and often rely on bunch of plugins and themes, Webflow empowers you to break free from design templates and truly express your brand's unique identity through your website. With a vast array of customisation options and intuitive user interface, Webflow is a clear standout when it comes to creating marketing websites that not only look stunning but also perform effectively.

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Webflow and Content Management

Beyond its design capabilities, Webflow also shines as a robust content management system (CMS). Its CMS is visual, allowing you to manage your site's content right on the page without needing to navigate a complex backend system.

Webflow's CMS lets you create custom content types, called 'Collections', that can be used for blog posts, portfolio pieces, team member bios, or anything else you can imagine. You can define your own custom fields to structure your content any way you want, making it incredibly flexible.

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Webflow's Hosting Service

When it comes to hosting your website, Webflow takes security, speed, and reliability seriously. This isn't just about ensuring your website is always up and running; it's about providing a seamless user experience that keeps your customers coming back. Let's delve into why Webflow's hosting service outshines others.

Unbeatable Speed: The speed of your website is a critical factor that can make or break your customer's experience. Webflow's hosting infrastructure is powered by Fastly, the same service used by top brands like Ticketmaster and Spotify. This means your website will load lightning-fast, reducing bounce rates and improving user satisfaction.

Top-tier Security: Your website's security is non-negotiable. Webflow's hosting service provides automatic SSL certificates to keep your customer's data safe. Plus, its infrastructure is protected by enterprise-grade firewalls, ensuring your site is secure from potential threats.

Unrivalled Reliability: Webflow's hosting is incredibly reliable, boasting an impressive 99.99% uptime. This means your website is virtually always available to your customers, giving you peace of mind and helping to maintain a professional image for your business.

Webflow offers comprehensive platform that combines design and hosting in one seamless package. Say goodbye to juggling multiple providers and wrestling with FTP servers to upload files.

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Enhanced Productivity and Innovation with Webflow Apps

The new Webflow Apps feature is a boon for enterprises burdened with the limitations of platforms like WordPress, which often rely on numerous plugins that can bloat or even break websites. In contrast, Webflow's app integrations enhance website functionality without compromising performance, allowing for smoother, more dynamic user experiences. This is particularly beneficial for enterprises that require high-level, reliable functionalities for services like Hubspot integrations, customer support, or interactive user interfaces. Moreover, these apps are developed by professional developers and checked for security, compatibility and reliability by webflow.

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Collaborative Work made easier with Webflow

In today's fast-paced digital world, having a seamless and efficient workflow is paramount. That's where Webflow comes into play. It's an innovative web design platform that makes collaborative work a breeze.

With Webflow, team members can easily collaborate on projects, regardless of their location. It provides a shared space that enables you to design, build, and launch high-quality websites. This is a game-changing feature that sets it apart from other platforms like WordPress.

• Design and edit content simultaneously
• Add comments inside the designer
• Real-time changes and updates
• Ease of use for all team members

Webflow's user-friendly interface is a significant advantage. It's intuitive and straightforward, even for those with little to no programming experience.

Webflow has recently added a commenting feature allowing teams to communicate, share, review and resolve feedback inside of the designer significantly streamlining iteration process.

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Responsive design

Webflow's responsive design capability is a game-changer in the realm of user experience. It is a powerful tool that simplifies the process of making websites that look fantastic on any screen size. This isn't just a luxury in today's digital world; it's a necessity.

Why does this matter to you? Because your audience is diverse. They're browsing your site on desktops, laptops, tablets, and an array of mobile devices. If your website isn't optimised for all these platforms, you're losing potential customers.

Webflow's robust design platform allows you to visually design your website on multiple breakpoints (resolution sizes), no need for multiple versions of your site or complex coding. Just design, and Webflow does the rest.  

Moreover, a responsive website means better SEO. Search engines prefer responsive websites, so with Webflow, your site is more likely to rank higher in search results. That's more visibility for your business, and more potential customers discovering your products or services.

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Community and Learning Resources

Webflow also boasts a vibrant and active community. You can find a wealth of knowledge, tips, and tricks shared by Webflow users and experts in their community forum or facebook groups. There are also numerous online tutorials, guides, and courses that can help you master Webflow, no matter your level of expertise. Webflow university platform features amazing educational videos combining humour and real world applications.

The company also organizes regular virtual events and webinars that can help you stay updated with the latest features and best practices for using Webflow.

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Enterprises that have made the switch

When it comes to designing and managing marketing websites, an increasing number of industry heavyweights are transitioning from custom coded sites to the more flexible, user-friendly platform of Webflow. Let's take a closer look at some successful migrations.

• Dell Technologies - Renowned global tech company, Dell, successfully switched their marketing site over to Webflow. This move dramatically reduced their time-to-market, thanks to Webflow's intuitive design interface and rapid deployment features.
• Discord  - The popular communication platform, Discord, used Webflow to build their marketing site. Make sure to check out  How Webflow changed the way the Discord team works video where Discord team talks about the process and how it helped them maintain brand experience and reduce time in launching key projects.
• LeanTech - Let's check the case study of our valued client who transitioned from their custom React website to Webflow - leantech.me. We have converted Lean's Figma designs into a stunning, pixel-perfect Webflow site.

Why Webflow?

Relying on Webflow for your marketing websites is not just about choosing a platform; it's about investing in a solution that understands and caters to your business needs. As development experts, we can affirm that it's the smart, efficient, and future-proof choice for your business.

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The Limitations of Webflow

Despite the numerous benefits of Webflow, it does have some limitations. One of the most significant concerns is related to its eCommerce capabilities. Currently, Webflow's eCommerce feature set is somewhat restricted. For businesses that require complex eCommerce functionality, Webflow may not provide an optimal solution and we usually recommend our clients to look into Shopify.

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Questions or doubts?

With our deep understanding and expertise in Webflow, we're always excited to answer any questions you may have. Feel free to schedule up a free consultation call!